The 7 People Needed on Your Data Team

Guest Blog by Ian Thomas (Twitter @ian_thomas ) Congratulations! You just got the call – you’ve been asked to start a data team to extract valuable customer insights from your product usage, improve your company’s marketing effectiveness, or make your boss look all “data-savvy” (hopefully not just the last one of these). And even better,… Read more »

The Business Intelligence Hype

With all the data in the world today, where do you find the balance between action and insight, creativity and accountability, art and science? At a recent client, managers grew furious with a system whose new analytics effectively held them accountable for bottom line accounting results they thought undermined their key account relationships. The sophisticated… Read more »

Prepare for Monday… on Friday

These words are written to be read before noon each Friday. A reminder to take stock of a productive week which will soon be in the past, and focus on renewing yourself with the finite hours Saturday and Sunday give you. When 4 PM on Friday rolls around, it’s hard to think about anything besides… Read more »

Big Data or Too Much Data?

There is more data available to organizations today than ever before. In 2015 alone, customers, employees, and other users created about 7.9 zettabytes of data globally — and that number is expected to reach 35 zettabytes in 2020. The type of information companies are collecting is also multiplying — from traditional sources such as customer… Read more »

Is Excel the most dangerous software in the world?

We have viruses on computers, but we can fix those. We have apps that crash, but we can create a patch. What business across the world can’t seem to fix, is the reliance on Excel to do their reporting. Analysis shows it causes more time waste and cost than those failed applications. Excel, is to the… Read more »